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  • Writer's pictureDylan Evans

5 Essential Tips for Choosing the Right Product Photographer for Your eCommerce Shop

Updated: Oct 24, 2023

For any online store, high-resolution photos can make all the difference to your e-commerce business. This is because customers heavily rely on a store’s product images to help them purchase online.


Ready to give your customers a true representation of their potential purchase with excellent photography? This article runs through a list of essentials for hiring a professional product photographer.


Who is a Product Photographer?


A product photographer is a professional who specialises in creating high-quality images of products. Their work uses various lighting and angles to create professional photographs that emphasise the product's features and benefits.


The goal of an e-commerce product photographer is to ensure that consumers have a lasting first impression of the product they see, encouraging them to purchase.


How to Choose the Right Product Photographer in Brisbane


Amazing product images can be used in many ways to market your products to quality customers. However, with so many professional photographers out there, how can you know which best serves your product photography goals? Listed below are 5 pro tips for finding the right e-commerce product photographer:


1. Do Some Research


Hiring a photographer in Brisbane starts with excellent research. Search online for professional product photography and explore different photographers' websites and social media profiles. Look for a professional photographer who specialises in e-commerce photography.

Once you've narrowed your options, delve deeper into each photographer's background and expertise. Look for relevant experience in e-commerce photography, as this requires a unique skill set that not all photographers possess.


Additionally, consider their photography style and whether it aligns with your brand story. Examine their portfolio to get more detail about their creative vision and abilities in capturing final images, photo editing, studio lighting techniques, and overall composition.

Find out if they like to work in-house or in a studio environment. Regardless, a skilled product photographer should have access to professional lighting, backgrounds, or props. Finally, consider your budget before researching upfront; it helps streamline your hiring process.


2. Prioritise eCommerce Experience


Only hire a professional product photographer with e-commerce experience, as this will save you time in the long run. With this experience, a professional product photographer can offer creative solutions that may help take your marketing campaign to the next level.

An experienced ecommerce product photographer understands the importance of capturing product images that showcase your products in the best possible way.


Additionally, a photographer with e-commerce experience will be familiar with different platforms and marketplaces where your products may be listed. They can edit images to meet the specific requirements of these platforms, ensuring that your images comply with their guidelines.


3. Check Out their Portfolio


A portfolio showcases a photographer's previous work; it can give you a good idea of what to expect from their services. You can look up their social media posts for everyday lifestyle images or, best still, request a commercial photography portfolio.


When examining a portfolio, pay attention to the image quality. Are they clear and well-lit quality shots? Do their post-production images capture multiple angles of the product? A photographer's portfolio should demonstrate their technical skills.


4. Ask for Referrals


When deciding on a photographer for your e-commerce store, a valuable resource you can tap into is referrals. Asking for recommendations from other business owners or colleagues who have used a product photographer can provide valuable insights and help you make an informed decision.


Referrals allow you to hear firsthand experiences and get honest feedback about a photographer's skills, professionalism, and ability to deliver high-quality images. It's like getting a sneak peek into what working with that photographer would be like.

Reach out to the e-commerce entrepreneurs in your network or industry-specific forums or groups online. Ask them if they have any recommendations for product photographers who specialise in e-commerce photography. You can also check with local photography associations or organisations for referrals.


Once you receive some suggestions, take the time to research each recommended photographer further. Remember, don't hesitate to ask around; word-of-mouth recommendations can lead you to the perfect fit for your e-commerce shop!


5. Get a Contract


Many online store owners overlook the important aspect of getting a contract. A contract serves as a legal agreement between you and the photographer, outlining the terms and conditions of the project.


Having a written contract in place helps protect both parties involved. It clearly states what services will be provided, the timeline for completion, and any other details agreed upon. This ensures that there are no misunderstandings or surprises along the way.


A written contract can also address issues such as payment terms, copyright ownership of the images, and any cancellation or rescheduling policies. Having these terms clearly outlined helps maintain transparency and professionalism throughout the process.


Before finalising your decision on hiring a product photographer, make sure to discuss all aspects of the project with them and get everything in writing. This will give you peace of mind knowing that both parties are on the same page and have agreed upon all necessary terms.


A well-drafted contract can help avoid potential conflicts or disputes down the line. So don't underestimate its importance when choosing the right product photographer for your e-commerce store!


Conclusion


Choosing the right product photographer for your e-commerce shop is crucial in running a successful e-commerce business. Our essential product photography tips will help you make the right hire and project your best brand image.


Remember to do thorough research, checking out their experience specifically with e-commerce photography. Take the time to review their portfolio and ask for referrals from past clients. And don't forget to protect yourself with a clear contract that outlines expectations and deliverables.


Do you wish to positively impact your ecommerce store's conversion rates and customer satisfaction? Then contact us for high-quality product photos - because great product photography can elevate your brand!

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